Author Archives: Kristen

Dear Client: Help Me Help You

I enjoy working with smaller businesses because they are in a unique position of being thisclose to becoming larger businesses.  They understand the hard work that’s involved with making a business successful and most understand that they can’t do everything. … Continue reading

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You Can Do It

Yes, you. You, the small business owner who laments over every nickel you spend (and rightfully so in this economy)… You can “do” your own social media. But you are going to have to make the time. Not take the … Continue reading

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Facebook Changes – Stay Calm and Carry On

If there was ever a time this phrase mattered, I think it’s the past 24 hours. As a business owner, there are a lot of unknowns in the world of Social Media Marketing. It’s unknown how many “fans” your Facebook … Continue reading

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Foursquare’s “Win” and How it Affects Location Based Marketing

The social media world is all a-flutter over the announcement this week that Facebook has “checked out” of  ”checking in”.  There are a lot of theories as to why and of course, I have mine as well.  So, here goes: … Continue reading

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What A Tupperware Party Can Teach You About Social Media

I recently attended an “at home” party which, if you’ve never been to one, entails a group of people (usually women) gathering in someones home for a product demonstration and socializing.  They’re usually a good time but every single one … Continue reading

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2011: A Disaster Odyssey

What does a disaster look like to you? For me, it depends on the day. Today, it’s my 12 year olds room. Last week – who knows. A disaster is defined as a calamitous event, especially one occurring suddenly and … Continue reading

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Being Dazzled by Zazzle and What Brown Did For Me

You know that I am B-I-G on customer service. If you get it wrong, I will call you out and if you do it right, I will sing your praises to anyone who listens. Continue reading

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Good Service Done Right..

It’s no secret that I have a family that consists of 3 lovely girls, a husband and myself.  Being a parent is another area where I don’t profess to be an expert or a guru. Far from it.  My oldest … Continue reading

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What Does Your Horn Sound Like?

In order to save miles on our family car, we rented a car for our recent trip to Philly over the 4th of July weekend.   At some point during the drive up, I happened to hit the horn. What came … Continue reading

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Sometimes being smaller IS better.

This is a true story.. 8 years ago I worked for a company in PA that was a leader in business continuity software.  The main part of the company was well-funded, well-known with an entire marketing division.  The sales team … Continue reading

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